Challenge
Sales per capita falling for previous 17 months, sales team retention issues with open vacancies. Year/Year cost of sales rising, profitability falling, revenue dropping, sales forecast unreliable. Ageing core products, new ‘innovative’ product launch delayed 4 months to date. Top-down dated management style, limited business plan. No structured people development/coaching. Management team ineffective, marketing plan unpublished. Employees seem detached, from enterprise goals. questionable morale.
Prior Intervention & Result
Limited to occasional sales team/production meetings with ‘motivational’ guest speakers. Perceived high potential individuals secured ad hoc half-day release for external proprietary training. Steady continuous financial deterioration past 22 months.
AD Initiative
Initial 4 weeks review with report including 1-2-1 key personnel evaluation v roles. Draft 3 years effective business/departmental plans with trial goals, objectives upsides and downsides, focused employee planning input and re-forecast, company-wide everyday leadership programme launched.
New Outcome
AD report adopted. Rolling I year Non-Executive Director appointment accepted. Client break-even within 7 months of start. Profitable double-digit growth end 11th month.
