Alan Dawson’s Biography

My career began aged 16 in the Royal Air Force, initiated with the obligatory square-bashing, a healthy respect for the Welsh Brecon Beacons and 18 months of intensive technical training.

After graduation came UK postings in Flying Training Command on first-line and scheduled servicing aircraft maintenance. Next stop, seconded to the RAF Red Arrows aerobatic display team, technical support unit, a truly unique experience. 

I vividly recall precise operating standards and exceptional teamwork at every level. That experience formed a lifetime benchmark and unbeatable preparation for my future people-centric career. 

After military service, 20+ years of commercial success began in the global medical technology space. I progressed through the ranks to become accountable for teams, divisions, and company leadership. As my personal development and transformation evolved, I learned the importance of meticulous people selection, talent development, team building, and continuous development of others. They continue to be the main pillars of my success and life’s work. 

My executive roles with international corporates ranged from Sales Director, General Manager and Managing Director. I became particularly focused on leadership density and the development of emerging leaders, helping steer their route to potential.

I received the President’s International Award for leadership at Spacelabs Medical, a Seattle-based global medical technology specialist.

Previously at BOC Ohmeda, heading the UK and Ireland anaesthesia and patient ventilation division, I twice won their ‘Wilkinson Sword of Excellence” for exceptional leadership.

Over the years, other awards arrived, and I dedicate all of my success to the members of my outstanding teams. During our joint endeavours, many gained career recognition and awards.

In 2002, I launched my professional leadership development and coaching consultancy to pass on my leadership baton and help aspiring and experienced leaders reach their potential. 

Many of my proteges have gained promotions and top jobs throughout the UK and internationally. I salute them all.

Also, as a leadership practitioner and Non-Executive Director, I provide advice and professional services at CEO and Chairman levels. My portfolio includes director development coaching, sensitive strategic business challenges, and upsides.

Call or e-mail to arrange a discovery meeting  (it’s free). Face-to-face is best, but it works virtually. You can ask about my work, find out what to expect and share your challenges. It would be good if I can help you and we can work together. Contact me today. 07850 577 441 or email: alan@alandawson.co.uk.

Why Alan?
I am a specialist leadership coach, operating at the developmental and transformational end of the coaching continuum and loving every minute.

I work with business start-ups, established SMEs, corporate teams and private one-to-ones. I help create the space for leadership clients to think deeply and identify their challenges. What is working for them, and what needs changing? Early discussion surrounds client perceptions, belief systems, expectations and why coaching.

No one is a born leader; you may have fallen into the job by default; many do. If you are serious about being an outstanding leader, talk with me. You will be curious and a quick learner, knowing that leadership is entirely different from anything you have done before. Once started, your appetite for leadership will rocket “beyond perspiration”.

When coaching leadership, I don’t depend upon a ‘pre-written workbook’ to trudge through with you; and in the end, you get a certificate. Effective leadership coaching is much more than that. It’s challenging but uncomplicated; equally rewarding and a learning experience that needs a customised approach to maximise focused relevance for you. 

My work is uniquely tailored to you. It is founded upon my military service, 20 years of award-winning leadership experience, and managing successful companies through change in the competitive technology space. Plus my own ‘hands-on’ leadership coaching business launched in 2002, geared to passing on the baton. Countless clients later, many of my proteges are in top UK and international roles. 

Digital age marketing has meant significant change for everyone. Customers have wrestled control of suppliers’ sales process, which is a severe challenge for leaders. Traditional sales team activity is ineffective; some say dying. Customers no longer need suppliers to prospect and pitch product information. It is all accessible via a keyboard. That’s tough for sellers trying to spot opportunities. They are included in the decision process too late. Better interpersonal skills and emotional intelligence are required to support excellent communication for essential progress.

Selling today calls for trusted professional advisors, not just traditional salespeople. They bring long-standing high-trust relationships with customers at every level. Customers contact them first. They thrive on unfettered access ahead of time. Their excellent networking penetrates accounts more effectively. They deliver points of compelling relevance instead of predictable sales pitches laden with outdated USPs. They raise the bar and generate outstanding customer experiences at every contact point.

That is my world, where I am at my best, helping clients manage critical change easily and lead much more effectively. Contact me, it will be a privilege to learn about you and explain my approach to specialist leadership coaching and why it is so important.

Contact me to arrange a meeting to explore working together. 

First discovery meetings are free. Contact 07850 577 441 or alan@alandawson.co.uk